{"id":33687,"date":"2025-10-25T15:26:01","date_gmt":"2025-10-25T12:26:01","guid":{"rendered":"https:\/\/www.nord-vest.ro\/?p=33687"},"modified":"2026-03-18T15:44:33","modified_gmt":"2026-03-18T13:44:33","slug":"crafted-in-transylvania-de-la-experienta-locala-la-acces-global","status":"publish","type":"post","link":"https:\/\/www.nord-vest.ro\/en\/crafted-in-transylvania-de-la-experienta-locala-la-acces-global\/","title":{"rendered":"Crafted in Transylvania: de la experien\u021b\u0103 local\u0103 la acces global"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\" data-start=\"171\" data-end=\"445\">Regiunea Nord-Vest atrage anual sute de mii de vizitatori din \u021bar\u0103 \u0219i din str\u0103in\u0103tate. Experien\u021ba lor este, de multe ori, legat\u0103 direct de produsele locale: br\u00e2nzeturi, mezeluri, miere, p\u0103linc\u0103, dulce\u021buri sau alte preparate realizate cu aten\u021bie \u0219i know-how transmis \u00een timp. Dup\u0103 ce le descoper\u0103, apare aceea\u0219i \u00eentrebare: unde pot fi g\u0103site aceste produse \u0219i dup\u0103 ce pleac\u0103 din regiune? Cum pot fi comandate? Care sunt produsele autentice, realizate integral \u00een regiune? Cum pot fi recunoscute \u0219i diferen\u021biate pe pia\u021b\u0103?<\/p>\n<p style=\"text-align: justify;\" data-section-id=\"15y4xei\" data-start=\"711\" data-end=\"752\"><strong>Un r\u0103spuns organizat: brandul regional<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"754\" data-end=\"997\">Pentru a r\u0103spunde acestor \u00eentreb\u0103ri, ADR Nord-Vest, \u00eempreun\u0103 cu membrii Comitetului brandului regional <strong data-start=\"857\" data-end=\"884\">Crafted in Transylvania<\/strong>, lucreaz\u0103 la structurarea unei ini\u021biative care s\u0103 aduc\u0103 aceste produse \u00eentr-un cadru clar \u0219i u\u0219or de recunoscut. Obiectivul este definirea unui sistem prin care produsele selectate s\u0103 poat\u0103 fi identificate rapid de consumatori, at\u00e2t \u00een regiune, c\u00e2t \u0219i pe pie\u021bele externe.<\/p>\n<p style=\"text-align: justify;\" data-section-id=\"hj1mk1\" data-start=\"1164\" data-end=\"1192\"><strong>De la produc\u0103tor la pia\u021b\u0103<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"1194\" data-end=\"1291\">Demersul implic\u0103 colaborarea direct\u0103 cu produc\u0103torii \u0219i cu institu\u021biile care \u00eei sprijin\u0103, pentru:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1293\" data-end=\"1452\">\n<li data-section-id=\"sx7j3z\" data-start=\"1293\" data-end=\"1349\">\n<p data-start=\"1295\" data-end=\"1349\">documentarea produselor \u0219i a proceselor de produc\u021bie<\/p>\n<\/li>\n<li data-section-id=\"v0hzp4\" data-start=\"1350\" data-end=\"1396\">\n<p data-start=\"1352\" data-end=\"1396\">stabilirea unor criterii clare de selec\u021bie<\/p>\n<\/li>\n<li data-section-id=\"1xqq3v2\" data-start=\"1397\" data-end=\"1452\">\n<p data-start=\"1399\" data-end=\"1452\">crearea unei identit\u0103\u021bi comune sub brandul regional<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1454\" data-end=\"1592\">Scopul este ca produsele care \u00eendeplinesc aceste criterii s\u0103 poat\u0103 fi promovate coerent \u0219i accesate mai u\u0219or, inclusiv prin canale online.<\/p>\n<p style=\"text-align: justify;\" data-section-id=\"gv3br5\" data-start=\"1599\" data-end=\"1642\"><strong>Acces mai simplu, recunoa\u0219tere mai clar\u0103<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"1644\" data-end=\"1800\">Prin dezvoltarea brandului <strong data-start=\"1671\" data-end=\"1698\">Crafted in Transylvania<\/strong>, produsele locale pot deveni mai u\u0219or de identificat \u0219i de achizi\u021bionat, inclusiv din afara Rom\u00e2niei.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1802\" data-end=\"1823\">Ini\u021biativa urm\u0103re\u0219te:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1825\" data-end=\"2004\">\n<li data-section-id=\"8trbmb\" data-start=\"1825\" data-end=\"1875\">\n<p data-start=\"1827\" data-end=\"1875\">cre\u0219terea vizibilit\u0103\u021bii produselor din regiune<\/p>\n<\/li>\n<li data-section-id=\"kwffqm\" data-start=\"1876\" data-end=\"1925\">\n<p data-start=\"1878\" data-end=\"1925\">facilitarea accesului la pie\u021be interna\u021bionale<\/p>\n<\/li>\n<li data-section-id=\"1t54u1z\" data-start=\"1926\" data-end=\"2004\">\n<p data-start=\"1928\" data-end=\"2004\">consolidarea \u00eencrederii consumatorilor \u00een originea \u0219i calitatea produselor<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-section-id=\"a2je7u\" data-start=\"2011\" data-end=\"2021\"><strong>Context<\/strong><\/p>\n<p style=\"text-align: justify;\" data-start=\"2023\" data-end=\"2194\">Crafted in Transylvania este un demers pe termen lung care \u00ee\u0219i propune s\u0103 transforme interesul punctual al vizitatorilor \u00eentr-o rela\u021bie constant\u0103 cu produsele din regiune.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2196\" data-end=\"2320\">\u00cen acest fel, experien\u021ba tr\u0103it\u0103 \u00een Transilvania nu se opre\u0219te la plecare, ci poate continua, oriunde s-ar afla consumatorii.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Regiunea Nord-Vest atrage anual sute de mii de vizitatori din \u021bar\u0103 \u0219i din str\u0103in\u0103tate. Experien\u021ba lor este, de multe ori, legat\u0103 direct de produsele locale: br\u00e2nzeturi, mezeluri, miere, p\u0103linc\u0103, dulce\u021buri sau alte preparate realizate cu aten\u021bie \u0219i know-how transmis \u00een timp. Dup\u0103 ce le descoper\u0103, apare aceea\u0219i \u00eentrebare: unde pot fi g\u0103site aceste produse \u0219i...","protected":false},"author":42,"featured_media":33688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"21144","beyondwords_content_id":"6a9b1b70-b397-4172-af6c-d4daea77a4b8","beyondwords_preview_token":"7149ee15-a238-4db2-8d71-bf9b9b2aa87f","beyondwords_player_style":"standard","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"6a9b1b70-b397-4172-af6c-d4daea77a4b8","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[302],"tags":[],"class_list":["post-33687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crafted"],"publishpress_future_action":{"enabled":false,"date":"2026-04-16 05:04:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts\/33687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/comments?post=33687"}],"version-history":[{"count":1,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts\/33687\/revisions"}],"predecessor-version":[{"id":33689,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts\/33687\/revisions\/33689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/media\/33688"}],"wp:attachment":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/media?parent=33687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/categories?post=33687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/tags?post=33687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}