{"id":22822,"date":"2018-04-11T00:00:00","date_gmt":"2018-04-10T21:00:00","guid":{"rendered":"https:\/\/www.nord-vest.ro\/cerere-oferta-de-pret-servicii-de-publicitate-media-3\/"},"modified":"2018-04-11T00:00:00","modified_gmt":"2018-04-10T21:00:00","slug":"cerere-oferta-de-pret-servicii-de-publicitate-media-3","status":"publish","type":"post","link":"https:\/\/www.nord-vest.ro\/en\/cerere-oferta-de-pret-servicii-de-publicitate-media-3\/","title":{"rendered":"Cerere ofert\u0103 de pre\u021b servicii de publicitate media"},"content":{"rendered":"

The Northwest Regional Development Agency, as the Contracting Authority, wishes to purchase <\/span>\u00a0servicii de publicitate media pentru proiectul Europe Direct pentru promovarea <\/span>temelor de comunicare ale Comisiei Europene sau despre evenimentele noastre<\/span><\/p>\n

Purchase object description (technical specifications):<\/b><\/p>\n

A.<\/strong>\u00a0<\/strong>\u00a0\u00a0 <\/span>Lot 1 Publicarea \u00een mediul online (pagin\u0103 web \u0219i Facebook) \u0219i print<\/b>, cu o frecven\u021b\u0103 lunar\u0103 sau bis\u0103pt\u0103m\u00e2nal\u0103 (un total de 10 apari\u021bii), a unor infografice \u0219i\/sau texte livrate de c\u0103tre ADR Nord-Vest \u00een perioada aprilie \u2013 decembrie 2018, \u00eentr-un cotidian cu acoperire regional\u0103 dovedit\u0103, cu versiune online \u0219i pagina proprie de FB. Public\u0103rile \u00een print vor fi f\u0103cute \u00eentr-o rubric\u0103 sau pagin\u0103 specializat\u0103, pe teme europene.<\/p>\n

Ofertantul va prezenta al\u0103turi de oferta financiar\u0103 \u0219i produsul media \u0219i dovada de difuzare\/trafic, prezentare, din care s\u0103 reias\u0103 clar c\u0103 \u00eendepline\u0219te cerin\u021bele de mai sus.<\/p>\n

B.\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>\u00a0Lot 2: Campanii de comunicare pe Facebook \u0219i crearea a 10 infografice care vor face obiectul campaniei,\u00a0care va consta \u00een minim 62.000 afi\u0219\u0103ri. <\/b><\/p>\n

Cele 10 infografice vor fi create \u0219i livrate \u0219i \u00een form\u0103 editabil\u0103, vor cuprinde elemente de identitate vizual\u0103 \u0219i informa\u021bii livrate de c\u0103tre ADR Nord-Vest. Cele 10 infografice vor fi predate \u00een form\u0103 editabil\u0103 autorit\u0103\u021bii contractante. Infograficele vor fi predate \u0219i listate astfel:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>dimensiune finit panouri A2<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>se imprim\u0103 pozele pe autocolant h\u00e2rtie, rezolu\u021bie indoor, (calitate foto) dimensiune A2<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>autocolantele se lamineaz\u0103 la rece cu folie de laminare semilucioas\u0103 40 microni.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>se casereaz\u0103 pe suport rigid Foamboard alb, 5 mm, se aplic\u0103 pe spate sistem de suspendare.<\/p>\n

Ofertantul va prezenta \u0219i un portofoliu de minim 5 produse grafice asem\u0103n\u0103toare, precum \u0219i un portofoliu de minim 2 campanii social media implementate anterior, pe teme europene.<\/p>\n

Fiecare element men\u021bionat \u00een loturile de mai sus vor fi publicate doar dup\u0103 BT-ul autorit\u0103\u021bii contractante. Dac\u0103 autoritatea contractant\u0103 va respinge dou\u0103 propuneri de design succesive pentru unul din materialele de mai sus, contractul va fi reziliat.<\/p>\n

\u00a0Publicul targetat \u00een campaniile lot 1 \u0219i lot 2 va fi format din persoanele \u00eentre 16 \u0219i 65 de ani din cele 6 jude\u021be ale regiunii.<\/p>\n

Prestatorul\/prestatorii vor prezenta documente, rapoarte de monitorizare a click-urilor \/ interac\u021biunilor \u0219i alte formate justificative cu privire la modul \u00een care a\/au realizat serviciile de publicitate, prin raportarea pe baza c\u0103reia se vor efectua pl\u0103\u021bile. <\/b><\/p>\n

Pre\u021bul va fi prezentat astfel: pre\u021b pe fiecare lot, detaliat pre\u021bul pe fiecare ac\u021biune de la lotul 2, cu \u0219i f\u0103r\u0103 TVA<\/b><\/p>\n

\u00a0<\/span>Valoare total\u0103 estimat\u0103 \u00een lei f\u0103r\u0103 tva: 7.262 lei +TVA din care:<\/b><\/p>\n

Valoare estimat\u0103 lot 1: publicare infografice\/text print si online \u2013 3.260 lei + TVA<\/b><\/p>\n

Valoare estimat\u0103 lot 2: click-uri Facebook =\u00a0 1.644 lei +TVA; crearea de infografice = 2.358 lei +TVA \u2013 4.002 total lei + TVA<\/b><\/p>\n

\u00a0<\/span>Sursa de finan\u021bare:<\/span> Bugetul proiectului Europe Direct<\/span><\/p>\n

\u00a0<\/span><\/b>CPV <\/span><\/b>79341000-6\/79822500-7<\/b><\/p>\n

Ofertan\u021bii vor publica ofertele \u00een catalogul electronic SEAP, la codul CPV 79341000-6,\u00a0cu denumirea Servicii publicitate ED<\/strong>, sau vor trimite pe email la adresa achizitii@nord-vest.ro.<\/a> <\/b>Nerespectarea denumirii poate duce la imposibilitatea select\u0103rii ofertelor de c\u0103tre autoritatea contractant\u0103. Ofertele financiare se \u00eentocmesc prin eviden\u021bierea pre\u021bului unitar, cu \u0219i f\u0103r\u0103 TVA, pe fiecare lot \u00een parte.<\/span><\/p>\n

The language of the offer is Romanian.<\/span><\/p>\n

\u00a0<\/span>The criterion used for awarding the contract is The lowest price.<\/b><\/p>\n

Informa\u021bii suplimetare se pot ob\u021bine de la Autoritatea Contractant\u0103: ADR Nord-Vest, sediul secundar din Cluj-Napoca, Calea Doroban\u021bilor nr. 3 , cod 400118, tel .+40264431550, fax:+40 264439222, email achizitii@nord-vest.ro,<\/a>\u00a0to the attention of the Public Procurement Office.<\/span><\/p>\n

\u00a0<\/span>Bid submission deadline:<\/strong>\u00a016.04.2018<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Agen\u021bia de Dezvoltare Regional\u0103 Nord-Vest, \u00een calitate de Autoritate Contractant\u0103, dore\u0219te s\u0103 achizi\u021bioneze \u00a0servicii de publicitate media pentru proiectul Europe Direct pentru promovarea temelor de comunicare ale Comisiei Europene sau despre evenimentele noastre Descriere obiect achizi\u0163ie (specifica\u0163ii tehnice): A.\u00a0\u00a0\u00a0 Lot 1 Publicarea \u00een mediul online (pagin\u0103 web \u0219i Facebook) \u0219i print, cu o frecven\u021b\u0103 lunar\u0103…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[271],"tags":[],"class_list":["post-22822","post","type-post","status-publish","format-standard","hentry","category-achizitii-2"],"publishpress_future_action":{"enabled":false,"date":"2026-04-26 23:40:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts\/22822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/comments?post=22822"}],"version-history":[{"count":0,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/posts\/22822\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/media?parent=22822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/categories?post=22822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nord-vest.ro\/en\/wp-json\/wp\/v2\/tags?post=22822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}